Nimlok Releases New Trade Show ROI Resource for Exhibitors

Nimlok, a division of Orbus Exhibit & Display Group®, is happy to announce the release of a new Trade Show ROI Playbook resource for trade show, event and meeting planners to help guide and improve overall return on event investment. This resource is part of a library of trade show planning tools to help educate marketers and event planners of best practices around trade show and event planning and marketing.

The Trade Show ROI Playbook provides concise and actionable strategies for improving event return on investment, including methods for choosing the right event, calculating event potential and setting, meeting and measuring overall goals.

“Trade shows are an effective and often expensive way to market,” said Natalie Whited, vice president of marketing of Orbus Exhibit & Display Group. “We created this resource to help marketers make smart investment decisions and empower them to evaluate the results of their investments.”

The Trade Show ROI Playbook is available for download on www.nimlok.com/learning-center.