Connect with us

Headlines

New Reese’s Billboard Takes Inspiration from Viral Meme Shared by LeBron James

Confection maker proves it doesn’t need to mention its name to be recognized.

mm

Published

on

Inspired by a meme that LeBron James shared on social media, the Reese’s candy brand unveiled a billboard that’s making headlines for its unique depiction, Adweek writes.

The ad spotlights the candy’s familiar pleated paper wrapper, which contains remnants of a Reese’s peanut butter cup, against the brand’s traditional orange background.

The idea for the wordless billboard, the article notes, came from a viral meme which humorously likens the candy-smudged wrapper to the basketball superstar’s bald spot. LBJ was a good sport about the joke, posting the meme on Instagram and calling it “one of the funniest” he’s seen.

Advertisement

The ad concept came from Canada-based Anomaly, one of the most well-known ad agencies in the world.

Read more at Adweek.

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

Advertisement

SPONSORED VIDEO

Sponsored by ISA

From The Shop Floor: Two PSPs Share Why You Should Consider Soft Signage

Panel discussion highlighting best practices, challenges, and opportunities in soft signage.

Promoted Headlines

Advertisement
Advertisement

SUBSCRIBE

Advertisement

INSTAGRAM

Most Popular