Headlines

New Reese’s Billboard Takes Inspiration from Viral Meme Shared by LeBron James

Confection maker proves it doesn’t need to mention its name to be recognized.

Published

3 years ago

June 15, 2021

Inspired by a meme that LeBron James shared on social media, the Reese’s candy brand unveiled a billboard that’s making headlines for its unique depiction, Adweek writes.

The ad spotlights the candy’s familiar pleated paper wrapper, which contains remnants of a Reese’s peanut butter cup, against the brand’s traditional orange background.

The idea for the wordless billboard, the article notes, came from a viral meme which humorously likens the candy-smudged wrapper to the basketball superstar’s bald spot. LBJ was a good sport about the joke, posting the meme on Instagram and calling it “one of the funniest” he’s seen.

“One if the funniest [memes] I’ve seen. Hated when my Reese cup would do that but guess what I still kept it and ate it so 🤷🏽‍♂‍😁”
– LeBron/IG Story pic.twitter.com/oGWEElWxP6

— ClutchPoints (@ClutchPointsApp) August 24, 2020

The ad concept came from Canada-based Anomaly, one of the most well-known ad agencies in the world.

Read more at Adweek.

Related Topics:billboards Latest News Top

Big Picture Staff

Big Picture magazine has been serving wide-format printing professionals for more than 25 years, providing business-specific content to help boost bottom lines through its industry-leading magazine, website, email bulletins, Brain Squad and social media channels.

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