PHOTOS: New Graphics Make a Splash for New York’s Via Aquarium

FASTSIGNS, A SIGN and graphic solutions provider with more than 750 locations, recently completed a multi-faceted, visual graphics project for Via Aquarium, a Schenectady, New York-based indoor aquarium.

The project included wall graphics, indoor and outdoor wayfinding signs, vehicle graphics, and banners that needed to be installed before the grand opening of a new aquarium and gift shop.

Here’s the rundown of the project:

The Challenge

Via Aquarium, part of the Via Port Mall, built a new aquarium and gift shop that would attract patrons, bring in new revenue and help acquire new tenants. The client wanted an atmosphere that matched the event but could also remain in place when the event was over.

The Solution

One-word wall graphics were installed throughout the exhibit serving as backdrops to the stingray tank and shark cage, with some graphics measuring 12 feet tall and more than 110 feet long. A steel-sheeted wall was installed using vinyl graphics and magnetic fish that children could rearrange during their visit.

FastSigns enlisted an Epson S60600 for the job, printing on 3M 40C gloss vinyl with 3M 8510 matte laminate. The feature wall was about 1300 square feet of vinyl.

The new gift shop, The Treasure Chest, was an extension of the aquarium. Exterior signage and graphics were added to complete the look and match the overall theme.

Outside, wayfinding and roadside signs were placed around the perimeter of the mall directing visitors to the aquarium. Feather flags and new illuminated channel letters were placed outside the aquarium entrance.

The Result

The new branding and timely implementation allowed the client to remain on track for the grand opening and bring awareness to the Via Aquarium with a combination of strategically placed signs and eye-catching graphics.

Temporary sign solutions stayed in place close to a year. For the grand opening event, a stage backdrop was made that remains in the store today.

PHOTO GALLERY (9 IMAGES)