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New Book: Rules of Engagement released by Brian Adam and Dave Fellman



Olympus Group President Brian Adam and Author-Speaker Dave Fellman released their new book: Rules of Engagement: A Guide To Better Communication And Better Relationships With Everyone Who Is Important To Your Business. Tips and stories on how to increase engagement with your employees, customers, suppliers and anyone else who is important in your life.

Dave Fellman is a speaker, author, columnist and sales consultant. Brian Adam is the president of Olympus Group, a leader in large format printing, with four locations, 200 employees, and more than $30 million in annual sales. Fellman and Adam first met at SGIA Expo in 2018, when both served as panelists on a program:  Essential Small Business Strategies. According to Fellman: “Brian was the leadoff speaker. His topic was Engaging Your Employees. I was next, speaking on Launching A Strong Sales Effort. As I listened to Brian, I was struck by the similarity in our message. He was talking about employees. I would be talking about customers. But we were both talking about talking – and not about talking to employees and customers, but rather about talking with them. We both believe it’s all about communication. I convinced him afterward that there was a book in this, and I’m happy that he agreed.”

 “I’ve never thought of myself as a writer,” said Adam. “I run a printing company. But I think we do some things pretty well at Olympus Group, specifically with our culture and engaging our team. When SGIA asked me to be on the panel, I was happy to share some of our strategies. When Dave proposed a book to bring what we know to a broader audience, I was right on board.”

Adam wrote most of the material on Employee Engagement, stressing the importance of giving team members purpose and voice. He describes a wide range of proven strategies for increasing employee engagement. Fellman wrote most of the material on Customer Engagement, ranging from how to bring prospects into the sales funnel in the modern marketplace to strategies for gaining full value from every customer relationship. Both contributed to chapters on Supplier Engagement, and Measurement and Accountability.

The book is available on Amazon and at




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