New Book on Personalized Printing from RIT

The Rochester Institute of Technology's Cary Graphic Arts Press has released Data-Driven Print: Strategy and Implementation, a new book on personalized print written by Patricia Sorce and Michael Pletka.

The second volume in the RIT Printing Industry Center Series, this new volume documents the current use of personalization and custom communication, while identifying best practices, best prospects, and a variety of business models for delivering value to clients.

Chapters include:
“? The Power of Personalization;
“? The State of Data-Driven Communications;
“? IT Requirements;
“? Matching Digital Printing Infrastructure to Market Focus;
“? Creating the Right Business Strategy and System;
“? Measuring Success; and
“? The Intelligent Use of Data-Driven Print.

Most chapters include one or more case studies.

Price: $18. Pages: 192.

RIT CARY GRAPHIC ARTS PRESS
http://library.rit.edu/carypress