Memjet-Powered Inkjet Solutions Create New Opportunities for Packaging Suppliers and Manufacturers

In the competitive e-commerce marketplace, manufacturers and retailers are increasingly looking for ways to improve their customers’ experiences. Today, these businesses have found a powerful customer-relations tool in an unlikely place: the package that holds and ships the product. To satisfy this demand for packaging that performs, manufacturers and packaging suppliers are turning to Memjet’s inkjet technology. Using Memjet powered solutions, these businesses can easily create highly customized, customer-centered packaging on demand.

Memjet will host a webinar discussing the positive impact this type of customized packaging has had for a packaging supplier and its manufacturer client. The “Just-in-Time Customized Packaging for Just-in-Time Manufacturing” webinar will take place on Thursday, Jan. 26, 2017, from 2–3 p.m. (EST) / 11 a.m.–12 p.m. (PST).

Kevin Shimamoto, general manager of wide-format technology at Memjet, says, “In an e-commerce relationship, the package is often the first physical contact that a customer has with a company. So more then ever, manufacturers need to be sure their packaging goes beyond the plain brown box and provides an experience that delights their customers by including things like images, messages, and order details that are customized directly to the recipient. Packaging that includes this type of customization not only improves the perception of your brand, it also keeps your customers coming back for more business.”