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Look Out for Pop-Ups in Outdoor Ads

A 3D inflatable adds an element of fun to billboard

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To promote the Game Boy Advance version of the “Donkey Kong
Country” game, Nintendo added this 30-ft inflatable Donkey Kong
figure to its 2400-sq ft billboard on the Atrium Media Tower in
Toronto's Dundas Square. The 235-ft Atrium Media Tower structure is
Canada's equivalent to New York's Times Square and is close to
many of Toronto's top businesses and tourist and entertainment
attractions.

“We thought a 3D Donkey Kong climbing the building was neat–a
cute way of getting the message across,” says Ron Bertram Nintendo
Canada's vice president and general manager. (Clear Channel:
www.clearchannel.com).

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