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ISA Third-Quarter Report Shows Recovery for 2016

Improvements in US economy lead to above-average growth.

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In conjunction with the National Association of Sign Supply Distributors and IHS and Vandiver Associates, ISA has released its Sign Industry Quarterly Economic Report for the third quarter of 2016. The report shows that growth across all sign, graphics, and visual communications markets will remain above trend for 2017; only electric and digital signage suppliers have seen a downgrade from last quarter. In the end market, however, the authors expect digital OOH advertising revenue to surpass $1.1 billion in 2016.

The report also states that the outlook for 2016 has been downgraded slightly for suppliers to the static side of the printing industry, although the market index remains as high as 0.18, with zero representing growth on par with historical trends.
 

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