Inx Digital Launches New Prodigy Brand and Business Unit

Inx Digital International Co. has launched its new Prodigy brand and business unit.
The Prodigy division will focus on the graphic arts for the immediate future and directly serve the OEMs, integrators, and printhead companies within the digital market, but will also pursue the industrial market.

“Graphic-arts customers remain very important and instrumental to our Prodigy business, both short and long term,” says Willis Reese, Inx Digital’s global director of business development, “however, we expect to be in a position to grow the new industrial side substantially.

“We are targeting markets such as textile, tile, glass, metal, and wood grain, and feel we have a well-balanced portfolio of chemistries including UV, water-, and solvent-based products that will be attractive to the marketplace soon. I see Prodigy having immediate success this year in specific markets like packaging and labels.”

Prodigy will expand its portfolio with a variety of dye textile products, such as acid, reactive and dispersed dye textile, as well as pigment and dye-sublimation textiles, Reese indicates.
“We are currently involved in joint development projects with key printhead companies that will allow us to market our products with proven and certified chemistries,” he says.

“On the equipment side, Prodigy is actively working with many integrators who are developing print machines to fill niche needs in the industrial market. Inx Digital and Prodigy are globally partnered with key influential technical and commercial entities — we have personnel and/or facilities covering essential areas of the world in the United States, Japan, China, Europe, India and South America. For 2011 and beyond, we are all in and fully committed to significant growth.”

INX DIGITAL
www.inxdigital.com