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Idealliance Expands Global Reach with New International Alliance Offices




Idealliance, the global non-profit for the Visual Communications and Media Industry, has launched Idealliance Europe, opening new offices in Dublin and Madrid, and expanding an Idealliance Global Offices network that now comprises nine international affiliates, including units in China, Korea, India, Pakistan, the United Arab Emirates, Mexico, and Brazil. The offices in Ireland and Spain bring to five the new international affiliates opened by Idealliance over the last four months.

“We are a global industry serving a global marketplace, and Idealliance is a global organization taking its services and initiatives in education and innovation to printers worldwide who are eager to learn the latest technological advances, employ automation, increase efficiency, improve workflow, and meet today's most advanced standards,” says David J. Steinhardt, Idealliance President & Chief Executive Officer.

“We are entering and expanding in areas where printing, packaging, and publishing are strong and where we can help support the industry's global growth,” says Tim Baechle, Idealliance Vice President, Global Print Technologies & Workflows. “Everyone needs both innovation and education—one can't survive without the other—and our ability to educate the world about the latest innovations is paramount. No matter where you are in the world, you need to know how to be more competitive to be successful. Only the strongest, best educated, and most streamlined, automated, strategic, and cost-conscious printers and converters will survive in our tremendously competitive industry.”

This fall the global non-profit launched Idealliance Pakistan in Karachi, Idealliance Latin America in São Paulo, and Idealliance Middle East/North Africa in Dubai. Idealliance affiliates offer companies in their geographic areas the Idealliance training and related educational and business management services, including certifications, consulting, webinars and other educational programs, and information on specifications, color management, process control, and workflow efficiency.

While offices work independently within their regions to meet the specific needs of their respective areas, they communicate regularly with each other and with Idealliance in the United States to share information and insights. Each office also draws on a network of educators and consultants within its region. Idealliance Latin America, for example, can call on any of its 50 consultants to assist businesses in the rapidly growing South American print market.

“Our international presence gives us a true perspective of what's happening in the world marketplace,” says Baechle, “and our Idealliance Global Offices network serves as a tremendous resource for everyone who works within the industry. We function as an industry ‘think tank,' providing a wide range of technical and strategic information as well as specific ‘on-the-ground' knowledge about how to understand, operate in, and market to key regions around the globe.


“Our aim has always been to build a bridge across the world,” he continues. “When you think of the innovations we've developed for the industry—things like GRACoL, SWOP, G7, and ISO specifications that have changed the industry—Idealliance has always served the global market in a unique fashion—and we are continuing to raise the bar.”



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