HP Opens North American Inkspiration Awards

HP has launched its inaugural competition designed to showcase creative work produced on the company’s digital printers. The North American Inkspiration award winners will be presented at , April 14-16. Categories include commercial printing, labels and packaging, and large-format applications. Judges include:

• William Apostol (Pantone);
• Bruce Leigh Myers (Rochester Institute of Technology);
• Stephen Spencer (Maya Design);
• John Gibson (The Martin Agency);
• Linda Casey (Package Design Matters and Package Design magazine, sister publication to Big Picture magazine);
• Jim Hamilton (InfoTrends);
• John Sartoris (Adweek);
• Howard Owen (Stafford Printing);
• Eric Weisenmiller (Clemson University);
• And Sabine Lenz (PaperSpecs).

“Driven by tight deadlines, it’s easy for PSPs to just ‘check boxes’ to fulfill orders rather than provide customers ‘out-of-the-box’ value,” says Lenz in a release. “The most successful PSPs move from order fillers to true partners by providing innovative solutions to their customers’ challenges, and that’s the source of award-winning work, which we’re excited to recognize with the first North American Inkspiration Awards.”

The Rod Key Marketing Excellence Award will also be presented at Dscoop, recognizing a creative marketing campaign produced on HP equipment. The award honors founding Dscoop member Rod Key.

Entries should be submitted by February 15.