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HP Opens Graphic Arts Experience Center for the Americas in Atlanta

New facility serves as demo center and training site.




HP has opened a 60,000-square-foot Graphic Arts Experience Center in the Atlanta suburb of Alpharetta, Georgia, to showcase its portfolio and educate customers about new opportunities. To create the center, HP consolidated two Georgia facilities – an HP Indigo demo center based in Dunwoody, and the Marietta US headquarters of Scitex Vision, which HP acquired in 2005.

The new Graphic Arts Experience Center is designed to serve as a sales hub and world-class training facility for graphic-arts customers and prospects throughout the Americas, says HP. Visitors can see their jobs completed using HP solutions and experience a real-world production-floor environment. The site also will host educational workshops on marketing, print business management, and other subjects.

“This is both a demo center and an important training facility where HP consultants and outside industry experts can meet with customers to discuss the best approaches to building a thriving business,” says Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. “The Experience Center gives us the opportunity to inspire and educate graphic-arts professionals seeking to take advantage of the accelerating analog-to-digital transformation.”

The new Experience Center includes solutions for the signage, packaging, pro-photography, commercial, direct-mail, technical, publishing, and labeling, printing markets. Technologies currently on the equipment-display floor include: the Designjet L25500 latex ink printer; the Designjet Z3200, Z5200, and Z6200 large-format printers; HP Scitex FB500, FB700, and FB7500 UV flatbeds, as well as the Scitex LX600, LX800, TJ8600, XP5100, and XP5300 latex and UV ink printers; the Designjet T7100 and T2300 eMFP solution for technical printing; various HP Indigo presses, HP Specialty Printing Systems, HP SmartStream production workflow solutions; and more. HP plans to add a T200 Color Inkjet Web Press to the Experience Center later this year.

The Experience Center will offer various training opportunities, including HP Capture “Ignite Your Growth” business-development programs, designed to help print providers learn ways to launch new marketing campaigns, expand their reach to new markets, and better connect with their customers. Other HP Capture services also will be available, including one-to-one consulting from HP on digital vs. analog job costing, business planning, and analysis using HP SmartPlanner 3.5 software. Customers also can learn how to improve their workflow efficiency, color management, and productivity by working with the HP Workflow Solutions Navigator program.

Theresa Mattioli, former manager of the HP Indigo site, manages the Experience Center, working with the Dunwoody and Marietta facilities’ combined product-demonstration staffs. Calin Shope, a former HP digital press presales consultant, recently joined Mattioli’s team as the center’s new customer-experience manager.


Information on visiting the HP Graphic Arts Experience Center is available at




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