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HP Enables Large-format Graphics Customers to Break Application Boundaries




HP today announced the new HP Latex 300 Printer series, helping sign shops, quick printers and small to medium print service providers (PSPs) easily expand large-format printing capabilities, offer new application areas and build a healthier production environment.(1)

Small and medium PSPs have long used traditional eco-solvent ink devices for outdoor print jobs, which lengthen turnaround times and limit application versatility. Powered by third-generation, water-based HP Latex ink technology, the HP Latex 300 Printer series helps low-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality.

“Small to medium PSPs face the challenge of simultaneously addressing more applications to reach more customers while reducing costs and fitting in smaller spaces,” said Stephen Nigro, senior vice president, Inkjet and Graphics Business, HP. “Backed by proven HP Latex Technology, the new HP Latex 300 Printer series addresses these needs with durable quality and easy operation, helping customers break application boundaries and establish a competitive advantage.”

Also for small to medium PSPs, HP is introducing the industry’s fastest 60-inch large-format inkjet printers, the HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer.(2)

New series accelerates transition from solvent to HP Latex
Introduced in 2008, HP Latex Printing Technology has established a new large-format product category with more than 19,000 units installed worldwide.(3) Offering a complete portfolio for the low-volume market, the new HP Latex 300 Printer series features a range of price points, sizes and production levels to serve customers from small sign shops to higher-volume PSPs.

Helping customers transition more pages from solvent devices, HP 831 Latex Inks offer scratch resistance comparable to hard solvent inks(4) on PVC banners and vinyls, while the HP Latex Optimizer enables high quality at high speeds. Third-generation HP Latex inks also contribute to a healthier work environment,(1) with odorless prints(5) that come out completely dry, ready to finish and deliver.


• Designed for easy operation in small spaces, the entry-level, 54-inch HP Latex 310 Printer offers the benefits of HP Latex in a compact model with front-media loading to maximize the production area. Optimized for the HP Latex 310 and 330 Printers, the easy-to-use SAi FlexiPRINT HP Basic Edition Raster Image Processor (RIP) software is bundled with these printers.(6)
• The 64-inch HP Latex 330 Printer combines application versatility with affordability, handling larger, heavier rolls and printing up to 538 ft2/hr (50 m2/hr).
• The higher-volume, 64-inch HP Latex 360 Printer prints up to 978 ft2/hr (91 m2/hr) and increases application versatility with an ink collector for porous textiles.(7) The printer also features automatic front-to-back registration for printing double-sided banners.

“As a long-time solvent user, we recently began exploring HP Latex Technology to replace our outdated solvent device,” said George Beitner, owner and founder, All Star Signs. “Since installing the HP Latex 360 Printer, not only are we able to print three times faster than with our solvent device, we also decreased project turnaround time from one to two days to 24 hours. This difference alone has dramatically impacted how we do business.”

New HP Designjet printers built for high speed and unrivaled image quality(8)
The new HP Designjet Z6600 Production Printer and HP Designjet Z6800 Photo Production Printer increase productivity with print speeds up to 50 percent faster than previous HP devices.(8) Additionally, these printers are uniquely designed to deliver high-value indoor applications and gallery-quality prints, with durable output that last up to 200 years.(9)

• The HP Designjet Z6600 Production Printer prints more efficiently than its predecessor using up to 30 percent less ink,(10) saving time and costs with an optimized ink configuration.
• The HP Designjet Z6800 Photo Production Printer produces top-quality prints at high speeds with advanced color management features, including an embedded spectrophotometer, as well as HP Chromatic Red Ink for a wider color gamut and uniform gloss.(11)

“We collaborate with a large network of professional photographers who demand top quality at high volumes, making image quality and productivity critical to what we look for in a printer,” said Oscar G. Farell, marketing director, AP Photo Industries. “The speed and reliability of the new HP Designjet Z6800 Printer not only meets and exceeds our core needs, it has allowed us to transition jobs from three separate devices to the new printer, without compromising image quality.”

The HP Latex 300 Printer series is expected to be available worldwide May 5. The HP Designjet Z6600 and Z6800 Production Printers are expected to be available worldwide in May.(12)


HP will display the new products and solutions for the first time in booth 2057 at the ISA Sign Expo in Orlando, Fla., April 24-26. At ISA, the company also will show new large-format media options for HP Latex inks, which will be available worldwide through licensing partner Brand Management Group (BMG). These include Type II certified HP PVC-free Durable Suede Wall Paper, an improved version of HP HDPE Reinforced Banner and three new photographic based materials. Additionally, productivity upgrades for the HP Scitex FB500 and FB700 Industrial Printers will be showcased in HP’s booth.

More information is available in an online press kit at Videos and updates on the new products are available on the HP for Designers Facebook page, the HP Graphic Arts YouTube channel and on Twitter using the #signexpo2014 hashtag.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at

(1) Based on a comparison of HP Latex Ink technology to competitors with leading market share as of December 2013 and analysis of published MSDS/SDSs and/or internal evaluation. Performance of specific attributes may vary by competitor and ink technology/formulation. Special ventilation equipment (air filtration) is not required to meet U.S. OSHA requirements. Special ventilation equipment installation is at the discretion of the customer—see the Site Preparation Guide for details. Customers should consult state and local requirements and regulations. HP Latex Inks were tested for Hazardous Air Pollutants, as defined in the Clean Air Act, per U.S. Environmental Protection Agency Method 311 (testing conducted in 2013) and none were detected. Nickel free demonstrated according to testing conducted for HP Latex Inks to achieve UL ECOLOGO® Certification. UL ECOLOGO® Certification to UL 2801 demonstrates that an ink meets a range of stringent criteria related to human health and environmental considerations (
(2) Compared with large-format inkjet printers under $25,000 USD for graphic applications. Based on the fastest-rated color speeds as published by manufacturers as of October 2013. Test methods vary.
(3) As reported by HP in Q2 FY2014.
(4) Estimates by HP Image Permanence Lab on a range of media. Scratch-resistance comparison based on testing HP Latex Inks and representative hard-solvent inks. Outdoor display permanence tested according to SAE J2527 using HP Latex Inks on a range of media, including HP media; in a vertical display orientation in simulated nominal outdoor display conditions for select high and low climates, including exposure to direct sunlight and water; performance may vary as environmental conditions change. Laminated display permanence using HP Clear Gloss Cast Overlaminate. Results may vary based on specific media performance.
(5) Some substrates may have inherent odor.
(6) SAi FlexiPRINT HP Basic Edition RIP software is bundled with each HP Latex 310 and HP Latex 330 Printer. FlexiPRINT HP Premium Edition and FlexiPRINT HP Pro Edition are available as an option for the HP Latex 360 Printer and as an upgrade path for the HP Latex 310 and HP Latex 330 Printer.
(7) Performance may vary depending on media. Additional information is available at For best results, use textiles that do not stretch. The ink collector is required for porous textiles.
(8) The HP Designjet Z6600 and Z6800 Production Printers deliver 54 percent faster printing speeds than the HP Designjet Z6100 Printer (demonstrated by internal HP tests).
(9) Display permanence rating for interior displays/away from direct sunlight by HP Image Permanence Lab, and by Wilhelm Imaging Research, Inc. on a range of HP media. Additional information is available at
(10) The HP Designjet Z6600 Production Printer uses 30 percent less ink than the HP Designjet Z6100 Printer (demonstrated by internal HP tests on glossy media in production mode).
(11) Embedded in this HP Designjet Printer is an i1 spectrophotometer from X-Rite. Close collaboration between HP and X-Rite helps ensure a reliable solution that's been thoroughly tested to meet customer demands for ease, quality and dependability.
(12) Availability will be country dependent and subject to change.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy and plans for future operations; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP’s products and services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2013, and that are otherwise described or updated from time to time in HP’s Securities and Exchange Commission reports. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.




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