Car Racing Giant’s Immersive Showroom Redesign Blends Print, Tech, and Racing Heritage

MCLAREN NORTH AMERICA recently unveiled a breathtaking transformation of its headquarters showroom in Coppell, TX. The company delivers high-performance, innovative road cars and driving experiences. This ambitious project was designed and installed by Pace GFX in Plano, TX, and the experienced PSP redefined the space. By integrating wide-format printing with innovative design, the company’s team created an immersive brand experience that reflects McLaren’s legacy of performance and luxury.

Spanning 4,844 square feet, the project involved high-end custom wallcoverings, ADA room signage, plex and aluminum art prints, LED-lit shelving, a custom paint sample wall, a perforated vehicle part display, and printed door edge vinyl meticulously matched to McLaren’s signature orange. Whew!

Precision was paramount in the installation process. Wallcoverings and vinyl carefully were applied to ensure seamless visuals, while ADA signage and plex prints were mounted with precision hardware for a sleek finish. Aluminum prints and perforated displays added depth, and LED-lit shelving highlighted McLaren’s awards and memorabilia with a high-tech, sophisticated touch.

The design team began the project by exploring the evolution of automotive imagery. A small but fun challenge was finding imagery of the company’s automotive history and modern high-resolution images of current cars and racing. That took some time — and they didn’t have much. Also, the durability requirements posed a small concern. All materials had to withstand the showroom’s high-traffic environment while maintaining their premium aesthetic.

To achieve superior quality, a range of premium substrates were used, including 3M IJ40 wallcoverings, clear acrylic plex, mirror chrome aluminum sheets, and 3M 40C vinyl with 8518 gloss laminate. The production process relied on state-of-the-art equipment, including the HP Latex 1500 for vibrant wallcoverings, the Vanguard VK300D-HS for plex and ADA signage, and the Vanguard VKR3200-HS for aluminum prints. A Tornado CNC Router ensured precision cutting, and a Seal Laminator provided protective finishes.

This project set new benchmarks in wide-format printing by merging traditional applications with interactive elements. It maintained McLaren’s exacting brand standards, and the team met tight deadlines. This showroom exemplifies the future of branded environments by blending artistry, technology, and sustainability.

PHOTO GALLERY (3 IMAGES)