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Graph Expo 15 Verified Attendees Brought Purchasing Power to Invest at Year's Largest Graphic Communications Industry Exhibition




Underscoring its position as THE year's industry event, GRAPH EXPO 15, held September 13-16 in Chicago's McCormick Place, welcomed a total 17,941 verified participants, which included exhibitors and attendees, and 11,534 actual verified attendee/buyers who came from among 12 key industry segments to explore the future of print. According to exhibitors, these decision makers—who represented 6,758 unique buyer companies—came well-prepared with shopping lists in hand to examine, compare and invest in the latest graphic communications technologies.

Based on its commitment to reporting the most accurate attendance numbers the Graphic Arts Show Company (GASC) reports exclusively on 'actual verified attendees,' defined as registered onsite show goers—counted only ONCE—regardless of their number of days at the show, or times they enter the exhibit hall. But not all organizations count this way, which has caused confusion when attempting to compare various shows' data, since all are not presented in an “apples to apples” format.

Our exhibitors have asked that this year's show report, based on the following definitions, provide the data in three ways to illustrate how the GASC verified attendance data would look if reported by the methods other industry shows use to calculate their data:

• Verified: Attendees counted only once, regardless of number of days at the show or number of times they enter the hall.
• Non-Verified: Anyone registered for the show, regardless if they actually attend.
• Daily Count: An attendee-buyer counted each day they visit the show.

Looking ahead, GASC will continue to provide its show data in the most transparent and accurate way, and provide additional comparative da
GRAPH EXPO 15 presented a comprehensive exhibition of the latest profit-enhancing technologies, along with scores of unique new applications, to intrigue a diverse spectrum of industry buyer/attendees. Plus, making their 2015 world debuts, GRAPH EXPO also unveiled three new show floor features: the Industrial Printing Pavilion, Materials Matter, and Applications Island. The show going experience was further enhanced by a robust assortment of 57 co-located conferences, meetings, user groups and activities that afforded attendees a host of new and expanded networking and education opportunities.

Next up for the industry, GRAPH EXPO 16 set to take place September 25-28, 2016 at the Orange County Convention Center-North, in Orlando, Florida.


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