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Gigantic Color Reveals New Branding




With a new year comes a refreshing feel from Dallas-based Gigantic Color – inspired by the branding of parent company and marketing services collective, Phase 3 Marketing and Communications. The design, print and installation services team at Gigantic Color announces its rebrand today.

Acquired by Phase 3, an Atlanta-based company, in 2012, Gigantic Color remains a small- and large-format print innovator throughout the Southwest, delivering cutting-edge solutions and dynamic results for clients of all industries through a consultative approach and best-in-class digital printing technology. Troy McGinnis has led the Dallas team for 26 years and now oversees all print operations as executive vice president of print and marketing logistics – managing the Atlanta, Dallas and newly acquired New Jersey facilities, spearheading all print and installation efforts for customers in these cities in addition to projects from Phase 3’s Charleston, Charlotte and Nashville offices.

Undergoing a purposeful shift in the ability to help businesses thrive, Phase 3 is defined by a robust set of services – with six distinguishing Centers – to cover the entire spectrum of marketing excellence. In order to continue showcasing the evolution of the company in its entirety, Gigantic Color unveils its substantial makeover with a new brand identity, story and website, representative of the empowering energy print creates. 

“To say it’s been a landmark few years is an understatement,” says McGinnis. “Since 2016, we upgraded Dallas facilities and expanded our output capabilities tenfold, followed by bringing our PR division here and purchasing some of the most advanced, state-of-the-art printers in the industry for both of our production anchors. Now, in our 30th year, we roll out an updated brand identity reflecting who we are today, our service offerings and the power of thoughtful print, fabrication and installation.”

“Recent growth in all six Centers of Excellence would not have been possible without our individual leaders and strategic acquisitions,” says Ken Holsclaw – president of Phase 3. “To know we’ve entered 2018 with this step, I look forward to the remainder of the year ahead and am both proud and grateful for the united effort and dedication to this company.”

Gigantic Color’s industry experts help visually connect, attract and convert customers with solutions that make brands feel fresh and experiential. A progressive marketing supply chain and logistical reach bring it all together – from ideation to execution, Gigantic Color and Phase 3 empower thousands of companies each year with the highest quality, custom visual solutions. Check out Gigantic Color’s new website by visiting




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