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General Formulations Launches of Rebranded Website

The new site marks a significant milestone in the company’s 70-year history.

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(PRESS RELEASE) SPARTA, MI — General Formulations, the solutions leader and global manufacturer of pressure-sensitive media, film, and laminates, has launched its new and improved, rebranded website.

The new site marks a significant milestone in the company’s 70-year history and offers an enhanced user experience, providing easier access to a wide array of products and resources.

The new website features several key enhancements, including:

  • Improved Product Navigation: Streamlined browsing experience to help customers quickly find the products they need.
  • Enhanced Product Information: Detailed descriptions, specifications, and applications for an informed product decision.
  • A Hub for Technical Resources: Access to valuable resources like idea guides, application guides, technical data sheets, and ICC profiles.
  • New Careers Page: An opportunity to explore career opportunities and learn about life at General Formulations.
  • Instagram Integration: A dynamic plug-in showcasing recent product highlights and applications in the market.
  • Press Room & Newsletter Sign-Up: Stay updated with the latest news and insights from General Formulations.

“This platform is not just about a new look; it’s a reflection of our dedication to providing our customers and partners with the best possible experience,” says Michelle LaPreze, Director of Marketing Communications, General Formulations. “With improved navigation, enriched product information, and a wealth of technical resources, the new site is a true testament to our 70 years of growth and innovation in the industry.

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