General Formulations Donates Bold Trailer Wrap to Support Adaptive Sports Program

(PRESS RELEASE) SPARTA, MI — General Formulations, a family-owned global manufacturer of pressure-sensitive media located in West Michigan, has proudly donated a full trailer wrap to the Mary Free Bed Wheelchair and Adaptive Sports Program, supporting its mission to bring movement and opportunity to individuals with physical disabilities. 

Wheelchair and adaptive sports provide critical benefits for individuals with physical disabilities — improving fitness, coordination, self-esteem, and community connection. Mary Free Bed Wheelchair and Adaptive Sports is one of the largest programs of its kind in the nation, offering adaptive skiing, wheelchair basketball, sled hockey, and more for both children and adults. The trailer is used year-round to haul a fleet of sport wheelchairs and essential equipment to clinics, competitions, and com-munity events across the region. 

“At General Formulations, we were absolutely able and excited to help bring this vision to life,” says Jay Kroll, Director of Product Education at General Formulations. “This project means the world to me — not just professionally — but personally. My daughter is a double amputee and is part of this incredible program. She plays sled hockey and is thriving thanks to the support and opportunities Mary Free Bed provides.” 

Also located in West Michigan, General Formulations (GF) partnered with Design Edge Sign Co. a state-of-the-art, a Grand Rapids-based signage company, to print and install the vibrant new trailer design. De-signed in bright oranges and vibrant greens, the wrap boldly features the program’s message, “Connect. Move. Inspire.” 

The donated materials — GF 830 AutoMark Cast with GF 831 Laminate are known for its high-performance, durability and premium finish — perfect for the program’s high-visibility needs. The trailer’s new look is more than just eye-catching; it’s a reflection of identity and empowerment. 

“It’s bright, bold, and it symbolizes opportunity to connect, move, and inspire when community and compassion come together,” says Maria Besta, Manager, Recreational Therapy, Mary Free Bed Wheelchair and Adaptive Sports. “We’re incredibly grateful for the positive energy General Formulations and Design Edge have gifted to our players, fans, staff, and volunteers.” 

The trailer wrap has made a profound impact on both athletes and staff. In a recently released video, one sports coordinator shares, “I always say to my athletes, ‘If we look good, we feel good. And if we feel good, we play good.’ That trailer gives us that same feeling — pride, confidence, and unity.” 

Visit General Formulations at www.generalformulations.com and Design Edge at www.grsigns.com.

Mary Free Bed Rehabilitation is a not-for-profit, internationally accredit-ed, and nationally recognized leader in rehabilitation. What started with a single bed in Grand Rapids, MI, in 1891 has grown to a rehabilitation system with more than 2,300 staff at more than 60 locations in Michigan, Indiana, Illinois, West Virgina, and Virginia. Last year, Mary Free Bed restored hope and freedom through rehabilitation for 110,000 children and adults. 

With more than 110 specialized medical and sports rehabilitation pro-grams and an exclusive focus on rehabilitation, its specialized teams help patients achieve extraordinary clinical results. U.S. News & World Re-port rated Mary Free Bed as the ninth Best Rehabilitation Hospital in the nation for 2024-2025. Visit www.maryfreebed.com.

Mary Free Bed Wheelchair and Adaptive Sports is one of the largest programs of its kind in the United States, offering year-round recreational and competitive opportunities for children and adults with physical disabilities. With classes, clinics and teams — from wheelchair basketball and sled hockey to adaptive skiing and archery — its goal is to empower individuals to pursue active, healthy lifestyles and get in the game. Learn more at www.maryfreebed.com/sports.