In Bloom

Floral wall graphics create Instagram-worthy backdrop for Minnesota Mall.

Published

2 years ago

February 14, 2022

Alex Marcheschi Big Picture Jan-Feb 2022

GALLERIA MALL IN Edina, Minnesota, woke luxury shoppers and restaurant diners from their winter slumbers with colorful, floral wall graphics on the exterior of its brick building. 40 Visuals, a PSP based out of Spring Lake, Michigan, was the mastermind behind the installation. They used an Agfa Anapurna H3200i LED hybrid wide-format printer onto General Formulations GF 287 Roughmark Clear matte clear polymeric vinyl film to display local artist Lindsey Made This’ bold, spring-themed work. 40 Visuals took Lindsey Made This’ art and turned it into an experiential design. The walls are now a favorite backdrop for local Instagrammers.

Efficient
40 Visuals installed the graphics in 67 hours.
Vibrant
The artwork was printed using white ink to create bright, saturated colors that really pop off the brick.
Social
Galleria Mall promoted the installation on social media using the hashtag #GalleriaFloralPop, which drew people in for the photoshoots alone.

Alex Marcheschi

Alex Marcheschi is the Associate Editor of Screen Printing and Big Picture.

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