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Floral wall graphics create Instagram-worthy backdrop for Minnesota Mall.

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GALLERIA MALL IN Edina, Minnesota, woke luxury shoppers and restaurant diners from their winter slumbers with colorful, floral wall graphics on the exterior of its brick building. 40 Visuals, a PSP based out of Spring Lake, Michigan, was the mastermind behind the installation. They used an Agfa Anapurna H3200i LED hybrid wide-format printer onto General Formulations GF 287 Roughmark Clear matte clear  polymeric vinyl film to display local artist Lindsey Made This’ bold, spring-themed work. 40 Visuals took Lindsey Made This’ art and turned it into an experiential design. The walls are now a favorite backdrop for local Instagrammers.

  • Efficient
    40 Visuals installed the graphics in 67 hours.
  • Vibrant
    The artwork was printed using white ink to create bright, saturated colors that really pop off the brick.
  • Social
    Galleria Mall promoted the installation on social media using the hashtag #GalleriaFloralPop, which drew people in for the photoshoots alone.

Alex Marcheschi is the Associate Editor of Screen Printing and Big Picture.

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