Big Graphics, Bigger Deadlines: Texas Print Pro Delivers Under Pressure

THE STAFF AT E.H. Teasley & Co. knows the saying, “Time is money,” all too well. A new client, Swisher Productions, asked the wide-format printer to print and install 21,185 square feet of window graphics on both ends of AT&T Stadium in Arlington, TX. The problem was…time.

The biggest challenge, according to owner Jeff Teasley, was completing the graphic installation within a short timeframe, as the stadium hosts numerous events throughout the year. Being the home of the Dallas Cowboys, installations must be carefully scheduled to avoid conflicts with their events. Additionally, the unpredictable weather in North Texas can significantly impact the process of installing event graphics. But whatever it takes to win and keep the customer to remain competitive is what every PSP does. Or should do.

This was one of many important jobs for E.H. Teasley is known for. To create and install the exterior graphics for the big boxing match coming to the stadium was huge — but it wasn’t the first time for this PSP. The company has been installing the super graphics at Cowboys’ stadium for the famous Cotton Bowl Classic for 25 years — and for 10 years since it was built in Arlington and named A T & T Stadium. Working with such a large space wasn’t new to the team.

“This project posed a significant challenge due to the tight printing deadline following the approval of the final artwork,” says owner Jeff Teasley. “The turnaround time from printing to installation is critical. As an event-based printing company, we specialize in meeting very tight deadlines — something other sign shops often struggle with when managing large projects.”

But this priority service the PSP is known for— no matter what size — is a reason the 75-year-old, family-owned business has sustained a successful and ever-growing business. Even with a vast and varied skill set, the ability to practice patience to get the job done correctly is crucial no matter how quickly the project needs to be completed. Owner Jeff Teasley is ready for more installation jobs as big as Texas.