EskoWorld 2014 Shares Future of Esko’s Products and Technologies

Esko held its annual EskoWorld 2014 conference this past June at the Walt Disney World Swan & Dolphin in Lake Buena Vista, Florida. During the four-day meeting, more than 700 users, industry partners, product specialists, and support staff were offered a mix of presentations, demonstrations, hands-on training, and labs revolving around the future of Esko technologies, as well as myriad networking and team-building opportunities.

The 90-plus sessions offered insight into the Esko experience, including flexo platemaking, packaging prepress, color management, structural and 3D design, brand management, digital label and large format print, and digital finishing.

Sessions available throughout the event included:
• A general session, including an EskoWorld Keynote by Bernard Zwaenepoel, Esko senior vice president, a presentation on software business, and a preview of Suite 14 – a collection of new and updated software designed for brand owners, pre-media houses, converters, sign and display producers, and commercial printers – available now (for more information see June/July 2014).

• “Disney’s Approach to Brand Loyalty,” presented by The Disney Institute, which provided insight into how the relationship between experiences and brand generates grander results through greater customer loyalty.

• Keynote “Hyper Customization: Engaging Consumers with Personalized Package Design” by Rob Wallace, chief brand advocate at Wallace Church, a Manhattan and San Francisco-based brand identity strategy and package design consultancy, which explained how new advances in digital printing make it viable for marketers to engage consumers on a truly individual basis.

The next EskoWorld event is planned for June 2015 in Scottsdale, Arizona.