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Esko to Acquire MediaBeacon

Adds Digital Asset Management to software portfolio.

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Esko has announced the acquisition of Minneapolis-based Digital Asset Management (DAM) software manufacturer MediaBeacon.

“It is Esko’s strategy to digitize and integrate the entire packaging production workflow from design all the way to finished packs and displays in the store,” says Udo Panenka, Esko’s president. “Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays, and online and printed advertising turns an integrated DAM solution into a cornerstone for both print service providers and brand owners.”

MediaBeacon CEO and founder Jason Bright will take on the role of chief technology officer, while Brett Robertson, former director of global product marketing at Servo Motors, will assume responsibilities over daily operations as MediaBeacon’s general manager.
 

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