Duggal Visual Solutions: 'Be the Change'

In 2007, Heather Griffin, marketing director of Duggal Visual Solutions, sat down with the company’s owner to share ideas about doing things in a more eco-friendly way. At that time, Griffin says they recognized that there were lots of things that could be done but that people in the printing industry weren’t doing them, either because they were afraid it would ding their bottom line or they didn’t think clients would be interested. Instead of dragging their feet, Duggal – which offers printing, digital imaging, multimedia, wide-format graphics, and graphic display services – committed to changing their practices to become a more sustainable company. 

Duggal found a recycling firm with whom to partner and they have consistently recycled 80 to 90 percent of the waste in all six Duggal facilities in the last decade. They also partnered with manufacturers to launch green products that were high quality and didn’t cost twice as much, as was the case early on. Those substrates are now the go-to for Duggal, whenever possible. 

In 2008, Duggal installed a dozen Ultraflex Bioflex biodegradable vinyl billboards across New York. “It was a revolutionary thing for the printing industry at the time,” Griffin says.