BMW New Jersey HQ Reinforces Brand Identity With High-Impact Wall Murals

WHEN BMW NEEDED a bold, high-quality visual upgrade for its New Jersey headquarters, Columbus, Ohio-based Atchley Graphics partnered with local shop Quality Custom Signs and stepped up to the challenge. This ambitious project featured a series of striking wall murals that seamlessly blended branding, craftsmanship, and innovation in wide-format printing.

Spanning hundreds of square feet, the murals were produced using JM Mediatex Covertex, a seamless 120-inch-tall print media that ensured flawless coverage. The printing process was powered by an EFI 30R UV printer, and the result was exceptional color accuracy and durability. Unlike traditional wallpaper applications, this wide-format solution required minimal finishing — only a loose trim to match the outer design — making for a clean and efficient installation.

However, this project wasn’t without its challenges. The team had to navigate a dynamic job site filled with other contractors while adhering to a tight timeline. Despite these hurdles, their expertise and precision ensured a smooth installation without compromising quality.

What sets this project apart as a Best of Wide Format Award contender is its seamless integration of high-end print media, expert craftsmanship, and strict adherence to BMW’s brand standards. The murals not only enhance the aesthetics of the space but also reinforce the automaker’s commitment to excellence.

Beyond its technical execution, this project highlights the power of collaboration. The partnership between Quality Custom Signs and their trusted graphics firm was instrumental in bringing BMW’s vision to life. The ability to deliver under pressure, maintain brand integrity, and push the boundaries of wide-format printing solidifies this project as a true industry standout.

This installation is more than just a series of murals — it’s a testament to what’s possible when cutting-edge technology meets skilled craftsmanship in the world of large-format printing.

PHOTO GALLERY (5 IMAGES)