Digital Textile Printing Offers a Natural Expansion Opportunity

Digital textile printing, particularly for soft signage applications, provides an attractive new service opportunity for sign printers looking to expand their offerings and clientele, according to a new white paper produced by the International Sign Association.

“Digital Textile Printing Opportunities for Sign Companies,” compiled by InfoTrends, maps out new business opportunities in digital textile printing for sign companies, analyzes growth opportunities in textile printing, highlights recent successes in textile-based printing applications, and discusses requirements from human capital to equipment investments.

Research finds that 75 percent of companies that produce signs considered them to be a growing application in the wide format digital printing market. Wall coverings/wall murals were rated as a growing application by almost 70 percent of respondents.

The research also explores various entry- to mid-level market suppliers and OEM inks, as well as finishing, lighting, sewing, heat fixation equipment and LED lighting and extruded frames. It examines material and ink innovations that are driving new applications.

The report is free for ISA and ISA Affiliated Association members. Non-members may purchase it for $24.95. This research can be accessed at www.signs.org/research.