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Dietzgen Allies With Sihl USA

Nashua division will sell media into the reprographics channel

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Dietzgen will begin offering Sihl color graphics products to the reprographics market. A division of the Nahsua Corporation and a converter of wide-format media, Dietzgen will sell and distribute Sihl's line of photo papers, backlist and display films, sign and banner vinyls, and solvent media.

“Our dedicated sales coverage and nationwide distribution superbly position Dietzgen to represent these products to a customer base that is eager to grow its color-graphics business,” says Barry Knott, Dietzgen general manager.

Phil Hursh, Sihl USA president and CEO, agrees that his company sees value in Dietzgen's distribution prowess and its sales team “serving a vertical market in which we have not had a sufficiently strong brand presence.” Meanwhile, he says, Dietzgen “sees value in our brand, our product families, and our sales-support tools.” (Dietzgen: www.dietzgen.com; Sihl USA: www.sihlusa.com)

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