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Design School Students Produce Magazine in Record Time

Parsons students work with Global Document Solutions and Xerox DocuColor iGen3




At educational institutions nationwide, the print buyers of tomorrow
are learning firsthand about the benefits of digital color presses. For
example, in just eight weeks, nine students at the Parsons School of
Design at New York's New School University were able to develop, write,
layout, produce and distribute their own 52-page magazine. The students
were participating in Michael Josefowicz's eight-week Language of
Production course. And until Josefowicz found a way to teach an
all-digital workflow, students in previous classes typically only had
time to produce mock-ups of their designs.

In this case, the student team from Parsons worked with Global
Document Solutions, a New York-based document-production and
distribution firm that printed their PS Magazine on a Xerox
DocuColor iGen3 digital production press.

Instead of requiring two weeks just for production, PS magazine was
produced in six days. The production workflow was reduced to three
steps: 1) electronically submitting ready-to-print PDF files; 2)
reviewing proof samples: and 3) final printing.

“You don't get proofs from the iGen3, you get samples,” notes William
Martin of Global Document Solutions. “That alleviates a lot of
aggravation about what colors will look like on press and it's one of
the selling points that is opening up new opportunities for us.”
(Parsons School of Design:; Global Document Solutions:



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