Custom Fabric Supplier Spoonflower to Be Acquired by Shutterfly for $225 Million

(PRESS RELEASE) REDWOOD CITY, CA – Shutterfly, a digital retailer and manufacturing platform for personalized products, has announced an agreement to acquire Spoonflower, a custom fabric supplier, for approximately $225 million.

The acquisition, which is subject to regulatory approvals, is expected to close in the third quarter of 2021.

Based in Durham, North Carolina and with an international office in Berlin, Germany, Spoonflower is a marketplace offering custom, print-on-demand fabric, wallpaper, and home décor designed by independent artists.

In addition to artists, Spoonflower’s community also includes makers, consumers, interior designers, and small business owners. The platform hosts more than one million designs.

With 3.3 million unique creatives and 4,000 new designs uploaded on average per day, the acquisition builds on tailwinds for the creative economy, a $2.25 trillion industry. According to Coresight Research, makers are a fast-growing segment driven by the increase of creative professionals using online platforms to market and sell unique designs across a variety of products.

“Shutterfly is truly our perfect match,” says Michael Jones, CEO of Spoonflower. “Not only will Spoonflower now enable Shutterfly consumers to buy artists’ customized design creations in addition to personalizing their own, but we will also unlock the ability to reach new audiences and scale the small businesses of our incredible creative community thanks to Shutterfly’s manufacturing expertise and expansive customer reach.”

Spoonflower will retain its distinct brand, culture, and team structure. Michael Jones will continue to lead Spoonflower, reporting to Hilary Schneider, CEO of Shutterfly.

The acquisition will enable Shutterfly to more broadly serve the fast-growing home décor marketplace by adding Spoonflower wallpaper, fabric, linens, bedding, and other home décor soft goods to its product assortment and connecting Shutterfly’s 21 million active users to Spoonflower’s artists and design community.