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Cooping Up a Mini Cooper

Traffic-stopping display from Cieslok Media

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In a drive to help bring creativity back into outdoor advertising,
Toronto's Cieslok Media recently set up a caged Mini Cooper S on the
sidewalks outside the 2003 Canadian Auto Show at the Toronto Metro
Convention Centre.

Graphics on the 16-ft. long by 11-ft wide and 8-ft high cage read,
“Please do not feed, tease, or annoy the Mini.” The display was
part of a four-week “station domination” campaign in
Toronto's Union Station that also included racetrack-like floor
graphics and station pillars disguised as traffic cones. (Cieslok Media:
905-826-5772; www.cieslokmedia.com).

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