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To Make Time for the Kiddos, This Print Pro Ran Her Home Like a Business

She also has a strong belief in the power of ice cream.




Carmen Rad
Founder/President, CR&A Custom, Los Angeles

“I’ve never felt that my work unbalanced my life,” Rad says. “I love what I do and have always found ways to enjoy the things I love using my work,” like traveling. She acquires clients in Puerto Rico, where she’s from, so she can visit often, and she attends large-format tradeshows in the US and Europe.

Rad found ways to acquire balance when she first launched CR&A Custom. “As a working mom and business owner, I didn’t have someone to take care of the day-to-day home operational needs, so I ran my home like a business.” She hired stay-at-home moms to help with things like catering, dog grooming, and housekeeping, so she could work and be with her family.

Speaking of balance, you’ll find sweet treats and exercise equipment at Rad’s home. She calls herself an ice cream connoisseur: “I strongly believe that a great quality scoop can help solve any problem.” And if that doesn’t fix it, there’s her new home gym. “I rank 50,246 out of 75,000 Peloton riders,” she says. “So, I’m out of shape, but I love dancing and look forward to developing my ranking score.”



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