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Caldera Proves the Perfect Fit at Viscom Paris




Following consecutive successes at France's premier visual communications show, Viscom Paris, Caldera will return with a stylish selection of solutions for trade professionals at stand D054. Along with a dedicated digital signage learning area, the software manufacturer will demonstrate the latest version of its powerful wide-format RIP suite, as well as on-trend solutions for workflow and bespoke integration.

Caldera's visionary digital signage product, Variable Display, will lead the parade with its upgrade to version 3.40. As always, user feedback has initiated changes such as new file formats, video transcoding and playback options, and advanced support for HTML5 and CS3. Crucially, quick-view remaining media volume and playlist status indicators have been added, as have integrations to replace proprietary playback software with open-source alternatives to enhance ongoing product development.

Last year Caldera led on the Print + Digital concept and it will repeat this formula at Paris's Porte de Versailles between 29th September and October 1st 2015. The company invites experienced printers and first-time digital display users alike to learn about how to create high-margin, attention-grabbing applications by combining quality printed graphics with dynamic content. It will also be on hand to explain to Viscom Paris's audience from the creative and advertising worlds how to make the most of these new opportunities, and how to work with visual communications professionals to create stunning projects that return rapidly on investment.

In keeping with its customers' ambitions, Caldera is launching a slender version of its Dynamic Totem product, a simple but highly effective combination of print and digital signage. The VariableDisplay DigitalTotem (Slim version), which is fabricated entirely in France in collaboration with MBS Manufacturing, reduces the depth of the all-in-one unit to 69 x 180cm, making it simpler to install within higher-traffic areas. Combining Caldera Variable Display with a popular screen and a robust aluminium frame, DigitalTotem Slim, like its larger variant, enables the speedy changeover of printed panels to accommodate seasonal and time-limited advertising transitions.

“The Viscom Paris audience knows that the Caldera stand will always show them something inspiring but practical, and this year is no different,” says Sébastien Hanssens, Vice President Marketing for Caldera. “Digital signage is becoming very fashionable for retailers, interior designers and visual communicators of all kinds, and our clients in the printing industry are recognising this. We're here to provide both technical solutions and stimulation to stakeholders of all kinds, and Viscom Paris is always the right place to do so.”




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