Caldera has launched WebShop, a Web-to-print solution developed specifically for sign and display print providers. Based on the Magento e-commerce solution, Caldera WebShop is engineered to allow PSPs the freedom to tailor their online store to their individual needs, Caldera reports. Highlights include the ability to create multiple shops, with different products and prices for specific customers or target markets, and various product-categorization features (with unlimited numbers of categories and sub-categories supported).

A Dashboard interface offers access to important information for production and sales teams (average order value, most recent orders, best sales, etc.); orders, invoices, and shipping are managed via a sales portal. Also included is a customer database management system and a newsletter function that provides templates and subscriber management. Various reporting options are also available. The product can be integrated with Caldera's Flow+ and RIP solutions to provide a complete sales-to-production system.

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