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Buyers Lab, InfoTrends Form Keypoint Intelligence

Rebrand combines testing with market research.

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Buyers Laboratory has acquired InfoTrends and rebranded the combined companies as Keypoint Intelligence. The shift came into effect December 1; each entity will operate as a product line under the Keypoint Intelligence name.

“The combined business brings together Buyers Lab’s expertise in evaluation and testing with InfoTrends’ leadership in market research and strategic consulting,” says a release.
 

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