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Bid Calling: Austin Extreme Graphics

The Roving Leaders initiative brings toys and activities to playgrounds and sites around Austin.

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In 2013, Austin, Texas’ Parks and Recreation Department launched its Roving Leaders outreach program, which provides activities and services for kids in underserved communities. As part of the program, the department planned to outfit a trailer with an assortment of toys and activities, such as Xboxes and Wiis, and tow it with a dually truck to playgrounds and other sites around the city. They designed graphics for the truck and the trailer and selected Austin Extreme Graphics (www.vehiclewrapsaustintexas.com) to print and install them.

The request for a bid specified that the department would be supplying its own artwork, but that didn’t mean it came in ready to roll. One of two on-staff graphic designers, John Carrasco, enlarged the art to size, tweaking it to fit the shape of the truck and trailer.

With the artwork finalized, AEG printed it on their Mutoh ValueJet V J1604 solvent printer. They used 3M Controltac IJ-Cv3 vinyl as the base substrate, covered with 3M 8518 gloss overlaminate. The shop wrapped both the truck and the trailer in the same job: “The trailer took about six panels per side,” says Carrasco. “The front and back were two panels each and the truck took multiple pieces.” The printing alone took a full day; installation on the truck took two-and-a-half days and the trailer required three-and-a-half days.

It was a big year for vehicle wraps; read our full coverage here or look through the photo gallery.
 

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