Major League Baseball’s 2021 All-Star Game wasn’t supposed to be in Denver, but it wound up there after a political controversy in the state of Georgia inclined MLB to move the game from its originally scheduled location in Atlanta.
That created an opportunity for Anaheim, California-based Direct Edge, whose satellite operation in Denver stepped up to the plate and provided banners, branded signage, and other graphics for the events leading up to the “Midsummer Classic” on July 13.
Direct Edge used an EFI LX printer for all graphics except for the banners, which were produced on EFI’s Matan 5. Here’s a look at the PSP’s ballpark handiwork.
An MLB All-Star Game jersey mesh-fabric exterior banner greets fans at the home plate entrance of Coors Field.
Vinyl pole banners featuring the All-Star Game’s participating players helped build excitement for fans leading up to the game.
Extending the width of the street, vinyl MLB All-Star Game banners were installed all around the outside of Coors Field.
Fans were greeted with this All-Star Merchandise concrete ground graphic outside the stadium’s Diamond Dry Goods store.
A closer look at the ground graphic.
Credit: Washington Times
MLB All-Star Game and sponsor-branded signage could be seen alongside the walls of left field.
Dugouts were turned over for various events held in the days prior to the game.
Inside the dugout.
Press box branding was replaced for each nights’ festivities.
Broadcasted on Fox, the All-Star Game attracted 8.24 million viewers – a slight bump from the 8.14 million viewers for the 2019 edition. (The 2020 game was canceled due to the pandemic.)
Held the night before the All-Star Game, MLB’s Home Run Derby on ESPN and ESPN was the most-watched since 2017, according to Nielsen.
MLB’s 2022 All-Star Game will be held in Los Angeles, which will be the first time Dodger Stadium has hosted the event since 1980.
13 Photos of a Ballpark’s New Branding for the 2021 MLB All-Star Game
Major League Baseball’s 2021 All-Star Game wasn’t supposed to be in Denver, but it wound up there after a political controversy in the state of Georgia inclined MLB to move the game from its originally scheduled location in Atlanta.
That created an opportunity for Anaheim, California-based Direct Edge, whose satellite operation in Denver stepped up to the plate and provided banners, branded signage, and other graphics for the events leading up to the “Midsummer Classic” on July 13.
Direct Edge used an EFI LX printer for all graphics except for the banners, which were produced on EFI’s Matan 5. Here’s a look at the PSP’s ballpark handiwork.