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Avery Dennison Hosts Richard Petty and Ryan Friedlinghaus During 2015 SEMA Show




Avery Dennison Graphics Solutions announced today a lineup of new products and celebrity guests that will be featured in Booth 12961 at the Specialty Equipment Market Association (SEMA) Show 2015 in Las Vegas, Nevada from November 3-6.

Former NASCAR driver, Richard Petty, will crown the grand prize winner of the Wrap Like a King Challenge on Wednesday, November 4 and present the winner’s trophy. Fans can receive Petty’s autographed photo from 1-2 p.m. Ryan Friedlinghaus, founder and CEO of West Coast Customs and Wrap Like a King judge, will sign autographs from 2-3 p.m. SEMA attendees can enter to win the Wrap Like a King Fan Favorite Prize by using the hashtag #WrapLikeaKing with a photo on social media.

The new Avery Dennison Diamond Supreme Wrapping™ Film will be on display in the Avery Dennison Booth and throughout the SEMA Show. The new car wrap films bring brilliant shine and glimmer to six new car wrap colors that include Diamond White, Diamond Amber, Diamond Red, Diamond Purple, Diamond Blue and Diamond Silver.

“The Diamond Supreme Wrapping Films sparkle and capture attention in any light, indoors or out, for all types of graphics applications,” said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “We’ve had an overwhelming response to the rich colors and exaggerated shine from expert vehicle wrap installers across the country. We can’t wait to showcase them at the 2015 SEMA Show attendees.”

Fans from SEMA will have the chance to take a selfie in Avery Dennison’s “photo booth” and share with the hashtag #showyoursparkle to enter to win a free roll of Diamond Supreme Wrapping Film. A demo-station will be set up to provide visitors and installers with a first hand chance to see and use the new films.

Carl Brewer of The Wrap Installers will present “The Big Reveal,” an exclusive SEMA party for the wrap industry, on Wednesday, November 4 at 6:30 p.m. Avery Dennison will be the first reveal and feature new car wrap film colors from the Giovanna Edition of Supreme Wrapping Film.


Educational opportunities will take place each day, including hourly workshops with internationally recognized professional graphics installer, Justin Pate, and founder and owner of APE Wraps, Troy Downey. Avery Dennison representatives will also be available to answer questions and provide information on products.

For more information on Avery Dennison products, designers and printers can visit or contact Avery Dennison at 800-282-8379 for additional information.



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