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Automotive OOH Ads Leverage Mixed Media

Time-old billboards bolstered by digital signage.

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The 2016 OBIE Award winners filled every standard expectation for OOH advertising and then went a step further. The top entries in the Automotive category showed two things: 1. A billboard is only as good as the mind behind it, and 2. There's no statement like colorful digital signage on a busy street corner.

Silver OBIE: Ford
Creative agency: Team Detroit
Advertiser: Ford Motor Company

Finalist: Coffee Rings

Creative agency: Fairway Outdoor Advertising
Advertiser: Audi of Greenville

   

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