Case Studies
Automotive OOH Ads Leverage Mixed Media
Time-old billboards bolstered by digital signage.
The 2016 OBIE Award winners filled every standard expectation for OOH advertising and then went a step further. The top entries in the Automotive category showed two things: 1. A billboard is only as good as the mind behind it, and 2. There's no statement like colorful digital signage on a busy street corner.
Silver OBIE: Ford
Creative agency: Team Detroit
Advertiser: Ford Motor Company
Finalist: Coffee Rings
Creative agency: Fairway Outdoor Advertising
Advertiser: Audi of Greenville
Check out more award-winning out-of-home advertising:
Interactive OOH Displays Turn Heads
3D-Printed Forest Critters Win Silver OBIE
Spotify Campaign Personalized to Each Neighborhood
Beer-Spouting Print Makes for Golden Advertising
Printed Advertising Takes to the Streets
Advertisement
Taking Billboards to the Next Level
OBIE Winners Wrap Trash Cans, Crates, and More
Stair Graphics, Bus Wraps Shine at OBIE Awards
Printvinyl Scored Print Media
New Printvinyl Scored wide-format print media features an easy-to-remove scored liner for creating decals, product stickers, packaging labels, and more. The precision-scored liner, with a 1.25” spacing on a 60” roll, guarantees a seamless and hassle-free removal process.
California Company’s Worst-Ever Typo? It’s a Funny Story …
3 Things Print Pros Must Do to Build Stronger Relationships in the Interiors Market
Konica Minolta Appoints Frank Mallozzi to President, IPP
This Wide-Format Pro Started at Age 11, and 32 Years Later, Still Loves What He’s Doing
Wide-Format Printers Share Their Thoughts on Business-Advice Books
3 Things Print Pros Must Do to Build Stronger Relationships in the Interiors Market
Bulletins
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