Nova Abbott is head of marketing at Taya Groups, the manufacturer of PVC-free wide-format materials, Kavalan. Nova’s previous experience includes a role at trade federation and as an events organizer for FESPA, where she was instrumental to the successful launch of the FESPA Asia Pacific Show in Bangkok. In 2017, she led the launch of TAYA Groups’ Kavalan brand with a mission to rid the wide-format print industry of toxic PVC media.