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OOH Drives Viewers to Mobile

OBIE finalist 'More Fun on Your Phone' promotes app.

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The 2015 OBIE awards, hosted by the Outdoor Advertising Association of America, celebrated simple advertising strategies that stirred up genuine feelings in its audience. “These winning campaigns need no explanation,” as the awards website put it.

The “More Fun on Your Phone” campaign for FirstBank embraced a multimedia world where out-of-home advertising has been proven to increase mobile reach. Agented by TDA_Boulder, the campaign earned a finalist spot in the Business & Technology category.

Check out more “” from 2015:

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The Last Ship

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Larger than Life

Nice Guy

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Giant Carrot

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