69 Agencies Vying for Top Awards in Out of Home Advertising

For Immediate Release – (Washington, DC) – The Outdoor Advertising Association of America (OAAA) has revealed the 69 contenders for the 2013 OBIE Awards. This year marks the 71st anniversary of the OBIE Awards, the oldest and one of the most prestigious awards in advertis­ing.

In addition to multiple Silver and Gold OBIE Awards, OAAA will name three top prizes: Best Billboard Campaign, Best Street Furniture/Transit/Alternative Campaign, and Best Multi-format Campaign.

“To me, great OOH invites participation. It doesn’t scream; it pleasantly surprises and becomes a welcome part of your day,” said 2013 OBIE Chief Judge Jim Elliott, chief creative officer, Young & Rubicam New York.

The 69 campaigns nominated this year demonstrate the myriad ways engagement opportunities can be ex­ecuted within the OOH medium.

Some campaigns captured consumers’ interest through a bold creative vi­sion, such as the ABSOLUT Greyhound campaign, which employed industrial design elements to bring its mascots to life. Other campaigns lured audiences into two-way conversations with the brand. Purina Beneful’s Columbus Circle domination allowed passersby to play a game of fetch with dogs on an interactive screen and design their own dogs.

“This year’s OBIE finalists encompass all that OOH has become – an advertising platform that can be compelling, interactive, and funny,” said OAAA Chief Marketing Officer Stephen Freitas. “These campaigns are perfect examples of the virtually unlimited potential for creativity in OOH.”
Elliot added, “What excites me about what I’m seeing right now in OOH would have to be this interplay between the digital world and the physical world, and this real-time ping pong match between the two. I think we’ve only just begun to understand the full power of how those two worlds can work.”

This year’s winners will be announced at the 71st Annual OBIE Awards event on May 21. The event will be held on the closing night of the 2013 OAAA/TAB National Convention & Trade Show at the JW Marriott LA LIVE!

A complete alphabetical list of 2013 OBIE contender agencies and campaigns follows:

Adams Outdoor Advertising – Best Way Disposal

Adams Outdoor Advertising – Desaki Restaurant

Adams Outdoor Advertising – Dunkelberger’s Sports Outfitter

Adams Outdoor Advertising – McDonald’s

Arnold – Carnival Cruise Lines

BPG – HISTORY Hatfields & McCoys

Brunner – Southwestern PA WWII Memorial

Butler, Shine, Stern & Partners – MINI Roadster

CBS Outdoor – NJ Service Announcement

Cold Open – HBO Boardwalk Empire

Colle+McVoy – Pedal Minnesota

Cramer-Krasselt – Arizona Science Center

Cramer-Krasselt – Culligan

Cramer-Krasselt – Porsche Boxster

DDB New York – Tropicana

Division of Labor – Roku

Doe-Anderson – Blessings in a Backpack

Doe-Anderson – Women’s Diagnostic Center

Dom Camera & Company – Bravo Interior Therapy with Jeff Lewis

DraftFCB – NIVEA

Droga5 – Prudential Financial

Eleven Inc. – Virgin America

Eller Creative Group – Republican Donor Group

Engine Company 1 – Monterey Bay Aquarium

Fairway Outdoor Advertising – McDonald’s

Fallon – Purina Beneful

Firehouse – Interstate Batteries

Four Man Furnace – Ask.com

Gabriel deGrood Bendt (GdB) – Summit Brewing Company

GSD&M – L.L.Bean

GSD&M – Pacifico

Havas Worldwide New York – Dos Equis

Havas Worldwide New York – Dos Equis “Vegas Mural”

Joseph David Advertising – Creation Museum

kbs+ — BMW i

Laughlin Constable – Lung Cancer Alliance

Laughlin Constable – Wisconsin Department of Tourism

Leo Burnett Chicago – Allstate

Leo Burnett Chicago – Chicago Ideas Week

Leo Burnett Chicago/Digitas – Sprint EVO

Love & War – Stratton Mountain Ski Resort

mcgarrybowen – United Airlines

Momentum Worldwide – LG Thrill 4G

New Century Creative – Faygo

Orange Barrel Media – State Farm

Pabst Blue Ribbon – Pabst Blue Ribbon

Peterson Milla Hooks – GAP, Inc.

Rapport Worldwide – Tesco

Razorfish – Samsung Galaxy S III

Razorfish – Samsung Galaxy S III “Times Square”

Rumbo Cultural Marketing – Grow Financial Federal Credit Union

Sandstrom Partners – St. Germain

Serve – City of Milwaukee Health Department

Serve – United Way

Sukle Advertising & Design – Cheyenne Mountain Zoo

Sukle Advertising & Design – Denver Water

TAXI – Snuggle

TBWAChiatDay New York – ABSOLUT Greyhound

TBWAChiatDay, in conjunction with OMD/OMG – Best Friends Animal Society

Team Detroit – Ford Focus ST

The Curtis Group – Beaumont Hospital Vein Center

The Richards Group – AMC Mad Men

The Richards Group – The Dallas Morning News
Titan/Crane Communications – Peapod
Turner Duckworth – Sprite
Walt Disney Studios – Lincoln
Wolff Olins – USA Today
Zulu Alpha Kilo – Audi quattro
Zulu Alpha Kilo – People for Good

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OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $6.7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.