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Help brick-and-mortar stores combat the rise of ecommerce with enticing graphics.

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RETAILERS SELLING TO shoppers within actual buildings (yes, they still exist), need your service now more than ever. Sometimes the hardest part is getting a customer to walk in their shop instead of purchasing online. This is where you come in with exterior and interior signage that sparks interest, explains the products they’re selling, and assists them in navigating the interior of the store. Working with a great PSP like you could give them a leg up, they just need to know what you’re capable of. Check out the installations below to get some ideas to pitch to local brick-and-mortar businesses near you.

Autoexotic Trim & Signs
Grand Prairie, Alberta, Canada

Joe’s Pizza Stone in Alberta, Canada, liked the exterior building signage Autoexotic Trim & Signs completed so much, they requested graphics inside their restaurant, as well. Autoexotic, based in Grand Prairie, Alberta, Canada, completed the design and installation of the interior wall graphics, which turned into a social media photo background for their most loyal customers. Albert Peters, owner of Autoexotic Trim & Signs, created the wall graphics to bring a pop of color to the pizza shop’s interior walls. To print the designs, they used a Roland DG TrueVis VG2-540 54-inch printer/cutter onto Avery Dennison MPI 2611 Premium Vinyl Wall Film.

Tip: One job can always lead to another. Autoexotic’s install on the outside of the pizzeria led to more work on the inside.

Thr33 Studios
Durham, Ontario, Canada

Thr33 Studios in Durham, Ontario, Canada, helped Canadian Tire solve a problem inside their store by designing, creating, and installing wayfinding signage. The directional graphics were to prominently display the tire shop’s help button so customers could easily get the advice they needed when shopping for new winter tires in snowy Canada. To create the sign, Thr33 Studios cut a medium density fiberboard to their desired shape using a CNC machine and printed the graphics with an Epson SureColor S80600 printer onto 3M Controltac Graphic Film IJ180 with 3M Scotchcal Matte Overlaminate 8520.

Tip: To curb labor shortage and customer service issues, consider pitching wayfinding signage to your retail clients.

Bailey Print Group
Salisbury, Brisbane, Queensland, Australia

Bailey Print Group, a PSP in Brisbane, Queensland, Australia, helped local technology and communications retailer Live Communication rebrand to Yabbit, a new, all-in-one cloud-based communication technology retailer. As a part of this rebrand, Bailey Print Group removed all pre-existing signage and installed brand-new looks throughout building. The window decals were printed using an HP Latex 3200 printer on Substance Incorporated 2775 gloss laminate with Substance Incorporated 3150 overlaminate. The aluminum composite panel installed over the entrance was direct printed via an HP Latex R Series printer and over-laminated with Substance Incorporated 3150. They also made acrylic panels for the reception area, to maintain the brand within the office.

Tip: When rebranding a brick-and-mortar location, offer to remove the previous signage for an extra fee. The client will greatly appreciate it while you make more money.

Alex Marcheschi is the Associate Editor of Screen Printing and Big Picture.

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